Grand Opening Parties!

To celebrate the 2010 line of swimsuits that have just arrived, essential swimwear is having 2 Grand Opening parties.
We'll be showcasing all of the 16 top and 16 bottoms styles.
You're invited to personally see and try on all of the suits to find the style that works best for you.
And the best part? Everything will be 10% off when you purchase at a Grand Opening party!


Grand Opening Party #1
Thursday February 25, 2010
6 - 9 pm


Grand Opening Party #2
Saturday February 27, 2010
11 am - 1 pm


Both parties will be in Salt Lake City, UT. Email essentialswimwear (at) gmail.com if you're interested in attending for locations and directions.

We hope to see you there!

20% off Tuesday

Today marks the first 20% off Tuesday. Each Tuesday a featured item will be 20% from 12 am to 11 pm MST. Make sure to check back every week as the items will continually change!

Today's feature item: the Coral Paradise Sweetheart Top

Was $32.99 Today Only $26.39click on the image for a direct link to this item's page

It's Here!

Gathered Halter Tops

Here are all the color variations for the Gathered Halter Tops. This style is SO comfortable and extra long, so it works great on any body type. Only 2 more days until everything goes on sale!

Ruffles Tops

Here's a preview of all the different Ruffles Halter Tops. I LOVE this style with the ruffle on the bottom and top. It's so fun to wear and is extremely comfortable. Only 4 more days until everything goes on sale!

Sweetheart Tops

Here's a preview of all the different Sweetheart Tops. I love the mix and match options these tops have with several different bottoms. Only 6 more days until everything is available for purchase!

Striped Tankini Top

Here are the 4 different versions of the striped tankini top. I like how unique the large stripes are and how these tops can be paired with several different bottoms. The launch of all the swimsuits online will happen on February 22 so stay tuned!

Bottoms Preview #2

The three styles below are the rest of the bottom styles that will be offered this year. On top are the Front Seam Bottoms, which are my new favorite. The leg cut is in between that of the Basic Bottoms and the Hipster Bottoms. Having the seam in front instead of on the side makes your legs look more narrow. On the bottom left, our Swim Skirt is shown. This is a returning favorite from year's past. On the bottom right is another new styles - the Skirted Bottoms. I love this because it's a shorter skirt with bottoms built in. The tie on the side adds interest and makes this a fun option.

Sweetheart Top

This is one of the 2010 Sweetheart Top designs. It's nice because there's a contrasting color at the bust that looks great with matching bottoms. Also I love that the straps can go straight back or criss-cross, depending on your preference. For those of you that don't like anything tying around your neck, this is a great option!

Ruffles are Back

This year I knew I wanted a swimsuit top with ruffles and I'm so happy with how these turned out. This halter top features ruffles at the neckline and at the bottom of the suit. It's such a fun and flirty top ... I can't wait to wear it!